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Posted on: Thursday, February 04, 2010 4:04 AM
Author: Scribd Feed
Subject: Case Study - The Home Depot Inc - Growing the Professional Market
| Case 24 THE HOME DEPOT INC.(1998): GROWING THE PROFESSIONAL MARKET I. CASE ABSTRACT On April 23, 1998, Arthur M. Blank, President and Chief Executive Officer (CEO), was presiding over a strategic planning session for new strategies for each of Home Depot's six regional divisions for the professional contractor market. Home Depot's management estimates this market to be worth $215 billion in 1997. Home Depot has been concentrating on the do-it-yourself/buy-it-yourself market sector, which Home Depot management estimated to be $100 billion in 1997. Home Depot sales were $24.1 billion in 1997. |
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