| Brian Tracy - How to Start and Succeed in Your Own Business ( 12 CDs )
Brian Tracy's best-selling, seven-hour audio program, rated by Reader's Digest as "one of the three best audio learning programs in America." Double or triple your profits with this mini-MBA course.
Learn how to: Overcome the challenges of leadership Make your advertising pay off Position your company Sell - more, better, cheaper, faster Achieve personal excellence Develop a business plan Advance your career in any company
1. Key Requirements for Business Success The five key requirements (one of them is "patience"). Why so many businesses fail. Who is really the "boss". Seven personal qualities that assure success.
2. Key Requirements for Business Success (cont'd) Characteristics of millionaires (they didn't set out to make money). These keys to success. Fourteen reasons for failure. Ten reasons for success. Eight questions to measure your "success quotient".
3. Strategic Marketing for Fast Growth The difference between marketing and selling. Why the in-home computer will never replace retail shopping. Where to look for marketing ideas. Ten basic marketing questions. How to test-market.
4. Strategic Marketing for Fast Growth (cont'd) Of all marketing considerations, one stands out; Tracy will tell you which. Four parts o a marketing plan. Five questions that delineate the basics of marketing. "Opportunity gap" analysis.
5. Selling Strategies and Tactics Why selling is key to your business. Five cardinal rules for selling anything. Seven characteristics of the top salesperson. Power Selling. Harry Goldstein and the Flowering Cherry Tree.
6. Selling Strategies and Tactics (cont'd) Getting to the right person. Why you cannot sell until you have talked about the weather. Seven questions to quantify the prospect. How to handle price objections The "Law of Six." Quick closes.
7. Corporate Strategy - Fast Growth on a Solid Foundation Nine of the most important questions you'll ever ask in terms of building your business. The Driving Force: what is and why you must define yours. Why you must think like a big company right from the start.
8. Corporate Strategy - Fast Growth on a Solid Foundation (cont'd) Organization values: setting them and communicating them. Five rules for fast growth (one of them: don't increase the size of your offices). "Checklist" questions to be sure you really want to be in business.
9. Financial Planning for Fast Growth Where to get money (there are many sources other than banks.) How to get it: the absolute need for a tight-as-a-drum business plan. Financial terms explained (pro-forma, cash flow, ROI, etc.).
Download Links :
http://rapidshare.com/files/286752932/HowToStartAndSucceedInYourOwnBusiness.part1.rar
http://rapidshare.com/files/286750774/HowToStartAndSucceedInYourOwnBusiness.part2.rar
http://rapidshare.com/files/286749986/HowToStartAndSucceedInYourOwnBusiness.part3.rar
http://rapidshare.com/files/286751790/HowToStartAndSucceedInYourOwnBusiness.part4.rar |
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